I am going to be a growth hacker. I am going to focus on online sales growth and use data to lead the way. I am going to stop spending money on Facebook ads without knowing if the advertising is working or not. I am going to stop “dabbling” in social media and start focusing on those activities that will help me grow my online sales and online traffic. I am going to run weekly experiments and try new strategies. I will share my numbers and my favorite resources . Most importantly, I will compete against myself and not others. : )
This page is a work-in-progress. Come back often for updates and more information.
This is the one that started it all for me: Jim Huffman’s Growth Marketer Playbook https://growthmarketersplaybook.com/
Google Analytics (“GA”) account - you must have this, and it’s free: https://analytics.google.com/analytics/web/
Regarding GA, you really need to be sure the account is set up correctly. This will help: https://blog.funnel.io/perfect-google-analytics-setup-for-ecommerce
If you use Shopify, I highly recommend the Compass app. I started with the free version and just upgraded to the paid version - https://www.compass.co/